Making a sustainable future together
Cleanaway is one of the largest waste management companies in Australia and provides the most complete range of sustainable total waste management services.
Cleanaway needed a First Nations visual identity that was future focused with a sustainable footprint which is intrinsic to the Cleanaway brand.
This design represents Cleanaway’s commitment to fostering a sustainable circular economy and symbolises Cleanaway’s deep respect for the land, oceans and waterways of Australia. Organic shapes depicting nature and foliage are interspersed between the three circular shapes symbolising sustainability and the revitalisation of the land on which Cleanaway operates. The river-like wavelines symbolise the shared pathways which help support First Nation communities, peoples and businesses to making a sustainable future possible together.