Living longer, happier lives for everyone
Bupa required a visual identity that would represent their commitment to improving health equity for First Nations peoples and communities across Australia.
The design expresses Bupa’s vision for reconciliation in an Australia where First Nations people enjoy equity and equality through “living longer, healthier, happier lives”. The circular artwork design features a vibrant person at its heart, immersed amongst communities, pathways and gathering places as we work together to make a better world.
Bupa is represented by the larger circular cluster which connects pathways to and from four meeting places which symbolise community, as well as Bupa’s commitment to: First Nations Health Outcomes; Sustainable Careers; Supplier Diversity; and Cultural Learning. Inscribed linear markings support cultural employment opportunity pathways for Aboriginal and Torres Strait Islander people and communities.