Connecting communities
Australia Post required a First Nations visual identity that would appear in an Acknowledgement of Country window decal and displayed in all their outlets across Australia. The visual identity is now used across many of Australia Post Aboriginal and Torres Strait Islander communications and livery.
This design represents Australia Post vision for reconciliation where all Australians can create connections and opportunities that matter for all, where everyone is included, and people are valued. A central flowing river symbolises Australia Post’s connections and the day-to-day deliveries to Aboriginal and Torres Strait Islander urban, regional and remote communities. The large dotted circular form represents a wheel of motion symbolising Australia Post working towards reconciliation where communities value trust, inclusivity, empowerment, and safety.