Establishing strong and independent economic foundations
The Indigenous Investment Principles (IIP), initiated by Indigenous Business Australia, are to provide guidance to effectively facilitate greater economic resilience for First Nations peoples, organisations and communities and to empower groups to be active and meaningful participants in the modern Australian economy.
IIP needed a brand identity to reflect the values of First Nations communities and organisations as well as reflect the intent of the Principles. It had to avoid being specific to a particular region, but to embrace the theme of ‘Contemporary First Nations Australians’.
We created a contemporary brand identity that encapsulates each of the Principles by featuring abstract circular shapes derived from Traditional First Nations cultural markings.