Reinvigorating partnerships
The Indigenous Land and Sea Corporation (ILSC) is a corporate Commonwealth entity set up in 1995 under the Aboriginal and Torres Strait Islander Act 2005. Its purpose is to assist Indigenous people to acquire and manage land to achieve economic, environmental, social and cultural benefits.
The ILSC Board needed to reinvigorate the organisation by raising its level of engagement with a wide diversity of Indigenous stakeholders through the ILSC Group business model. To support this important strategic effort, the ILSC Board needed to adopt a brand that was more appropriately targeted and appealed to an Indigenous audience.
We created a brandmark that represents partnerships, on-going relationships and collaboration within the ILSC Group and the community. The imagery embodies Indigenous employment opportunities, connections to family, community growth and future generations.