IAG

Connections to Land, Sea and Peoples

As the largest Australian general insurer and the first insurer to have a Reconciliation Action Plan, IAG needed a brand identity with a First Nation’s focus to represent IAG’s First Nations commitments and activities.

We created a brand identity which features stylised purple shapes representing Australia and the Torres Strait Islands. Three circular meeting places with dotted rings symbolise the IAG Indigenous Engagement Strategy.

The radiating line markings permeate throughout the design with a focus on growing resilience, building cultural connection, addressing systemic racism and empowering First Nations procurement and social enterprise in mainland Australia and the Torres Strait Islands.