Gamblers Help Victoria

Let’s start talking

The Victorian Responsible Gambling Foundation provides mainstream Gambler’s Help services for regional and metropolitan Victorian Aboriginals who experience high rates of harm as a result of their own gambling, the gambling of friends and family, and because of social gambling in the community. 

This brand identity features the unique colours of a parrot soaring through Country with the integration of linear line artwork inspired by traditional South-East Australian Aboriginal carving styles. The river below splits and forks through Country symbolising alternative gambling choices and directions that a person can choose to make.