Nurturing a culturally safe place
The Royal Women’s Hospital (The Women’s) is Victoria’s largest specialist hospital dedicated to improving the health and well-being of women and newborns. The Women’s commissioned us to create a culturally appropriate and engaging First Nations visual identity.
This design represents a female figure whose uplifted arms symbolise the celebration of empowerment and resilience. Surrounding manna gum leaves represent strength of culture and connection to families and communities. The six circular forms surrounding the figure represent the values of Trust, Safety, Inclusiveness, Empowerment, Commitment and Connection. The central circular form within the figure is a symbol of the Women’s as the meeting place for the care and protection of all First Nations patients, their families and staff.