Ausgrid

Connecting communities and empowering lives

Ausgrid are the largest distributor of electricity on Australia’s east coast, currently providing power to two million customers. Ausgrid were seeking a First Nations visual identity that would align with their vision for reconciliation which is to foster respectful relationships and create opportunities for First Nations peoples and communities.

The design represents multiple meanings: collaboration, support and pathways to Aboriginal communities, the inner circle represents meeting place. From its core the central energy projects radiating waves outwards and reflects inwards forming continuous pathways, empowering lives and energising communities.