Living life to the fullest
Abbott are a healthcare company that create breakthrough healthcare products in diagnostics, medical devices, nutrition and branded generic pharmaceuticals. Abbott required a First Nations visual identity which would be at the centrefront for their Reconciliation Action Plan as well as all other Aboriginal and Torres Strait Islander engagement materials.
This artwork symbolises a vibrant human figure celebrating Abbott’s purpose of ‘living life to the fullest’. Four surrounding shapes symbolise community gathering. The peripheral artwork elements represent pathways and meeting places for continuing relationships between Abbott and First Nations healthcare organisations. A culturally inscribed pattern integrates throughout the artwork and unifies the collective elements to create a dynamic energy.