A culturally safe place for healing and protection
The Peter MacCallum Cancer Foundation (Peter Mac) commissioned us to create their First Nations visual identity which was to feature in their first Innovate Reconciliation Action Plan.
This artwork is a visual representation of a possum skin cloak which symbolises Peter Mac as a place of protection, healing and cultural safety. The five outer coloured forms symbolise the bringing together of the five language groups of the Kulin Nation. These interconnecting shapes, and the radiating linework within, symbolise the communication lines between patient and staff. Pathways lead to the centre of the design symbolising Peter Mac as the gathering place.
This artwork visually expresses Peter Mac as a culturally safe place, providing First Nation cancer patients and their families with a sense of belonging, understanding, compassion, warmth and empathy.