Creating new connections and opportunities
Ontoit are a consulting firm that provides services in project management, commercial advisory, transaction and asset management across Australia. Ontoit required the creation of a First Nations inspired visual identity.
This design symbolises a tree that is connected to Country through its root system and outreaching branches. Throughout the artwork, linear and dotted markings form a series of circular clusters which are interconnected via pathway journeys.
The circular cluster in the centre of the tree canopy represents Ontoit as the central meeting place. Surrounding this are eight inner smaller clusters which represent the eight Ontoit specialty sectors. Intersecting the peripheral of the canopy are four large outer circular clusters symbolising the four values of Ontoit.