To help make bigger things happen
Officeworks reached out to us to create a visual identity as a visual representation of their reconciliation commitments as well as to align with their values: ‘We are good humans’, ‘We are curious’ and ‘We are bold’. This design symbolises Officeworks vision to ensure Aboriginal and Torres Strait Islander people feel welcome in their business as team members, customers, suppliers and visitors.
This design features a circular meeting place at its centre representing Officeworks. Pathways interconnect with five circular meeting places as First Nations people, communities and Country. The clusters enlarge in size to align with their purpose ‘To help make bigger things happen’. Cultural patterned markings extend from each of the clusters representing the many and varied cultural communities around Australia.