Australian Taxation Office

Creating connection through Indigenous art

The Australian Taxation Office (ATO) were seeking a First Nations visual identity that would be an important element of the ATO’s new refreshed brand and creative identity. 

This design symbolises ATO’s connection to culture, Country and each other. The dots and patterns are pathways connecting Aboriginal and Torres Strait Islander peoples and communities. The colours reflect the vibrant tones of the land, forests, rivers and oceans across Australia, connecting us to Country. The artwork is made up of four parts, symbolising meeting places, enlightened people and community.