Royal Australian College of General Practitioners

Pathways to improved health outcomes

The Royal Australian College of General Practitioners (RACGP) required a visual identity that would align with the RACGP brand values which advocate for culturally appropriate health delivery systems.

This design symbolises the RACGP’s commitment to raising awareness of the health needs of Aboriginal and Torres Strait Islander people and communities throughout Australia.

RACGP is represented at the central core of the design. The artwork depicts a process of healing pathways that interconnect through the core and divert outwards towards improved health outcomes, symbolised by the four angled stethoscopes.