Helping First Nations peoples find financial security
My Moola is a financial program designed to assist First Nation Australians and their families to get ahead by understanding how to manage money and the impact that some decisions have on their money goals. The program was originally developed by the First Nations Foundation and ANZ. We created the branding for the My Moola program as well as the varied print and web resources required.
The First Nations Foundation first partnered with local organisations in Shepparton, Victoria to deliver the My Moola program. The branding is centred around the Eastern long-necked turtle which is native to the Shepparton area. The yellow circle at the centre symbolises the individual, who is supported by the extended circles representing their family. This highlights that when we improve our financial situation, it can have a flow on effect not to just ourselves but to all of our family as well.