Pathways flowing towards reconciliation
Reece is Australia’s largest plumbing and bathroom supplies business. Reece was about to embark on their first Reconciliation Action Plan and required a visual identity and print and web communications.
This design symbolises water flowing over, under and through a network of pathways that interrelate and connect with each other. These pathways represent Reece’s reconciliation journey and encompass circular meeting places that represent their partnerships with communities, customers, suppliers and other businesses that they engage with.
The inner circle represents Reece’s vision for reconciliation – to improve the lives of their customers and people, support Aboriginal and Torres Strait Islander Peoples, businesses and communities, by taking steps towards reconciliation.