From little things, big things grow
nbn has a strong commitment to providing connections for meaningful engagement with community and staff. They required a creative treatment to act as an overarching platform to connect, house and ‘sign post’ nbn’s First People initiatives and activities for all employees, external contractors/delivery partners; and First People communities. The branding needed to complement the existing nbn masterbrand architecture and connect other pillars of nbn’s Diversity & Inclusion program.
This design symbolises the ripple effect that is created by the telling of stories – first in small circles and then spreading wider to a larger audience. The three main circular shapes represent the living connections between nbn and community to build inspiring and meaningful partnerships.