Medibank

Working towards better health outcomes

Medibank required a visual identity that would represent its vision of working towards a society where there is equity in health and wellbeing outcomes for Aboriginal and Torres Strait Islander people.  

This design consists of three purple shapes combined to create a vibrant human figure representing healthy people and the community. The figure is intertwined within the radiating, colourful forms that express and represent health and wellbeing. The colours were chosen to create energy in the design whilst also aligning with Medibank’s brand values.