Knox City Council

Play like a champion

The Knox City Council in Victoria developed the Eastern Recreation Precinct – now named the State Basketball Centre. This houses Basketball Victoria and Knox Basketball Incorporated. The precinct is a multi-use centre for various sporting competitions such as basketball, netball, badminton and other events. 

The branding was developed to complement the architectural intent and a prominent and obvious centre identification sign was produced to be highly visible from all entrance points. The primary signal contact point was to effectively guide all entrants via the integration of the external and internal wayfinding signage system.