My Moola

Following your financial pathways

The My Moola program is a financial program aimed at an urban Aboriginal audience. The program consists of two components: Personal Development and Financial Literacy. The My Moola workshops contain case studies, activity sheets, group discussions and interactive activities.

We created the My Moola brand for this program which features a long neck turtle image. The wavy yellow brush stroke symbolises the flow of the river where the turtle lives. Carrying its home along with it, the turtle moves with the river’s current in a chosen direction – this mirrors our progress towards financial security. Sometimes the turtle needs to take a risk and stick its neck out to identify the next safe place in its journey. In the same way there are times when we need to take risks and overcome barriers to reach a better financial situation for ourselves and our families.