Case Studies

Cancer Council NSW
Reconciliation Action Plan

  • MLD-Folio 930x524-CCNSW-0
  • MLD-Folio 930x524-CCNSW-1
  • MLD-Folio 930x524-CCNSW-2
  • MLD-Folio 930x524-CCNSW-3

Cancer Cancer NSW is committed to diminishing the toll wrought by all cancers by all people. The brand was created as an Indigenous inspired interpretation of the Cancer Council daffodil icon. The supporting cluster of petals alludes to the disproportionate cancer statistics between Indigenous and non-Indigenous Australians.