Case Studies

AFL
International Australian Rules Series Australia vs Ireland

  • MLD-Folio 930x524-IntRules-1
  • MLD-Folio 930x524-IntRules-2
  • MLD-Folio 930x524-IntRules-3
  • MLD-Folio 930x524-IntRules-4
  • MLD-Folio 930x524-IntRules-5
  • MLD-Folio 930x524-IntRules-6

In 2013, an all-Indigenous team competed in the International Rules competition, hosted in Ireland. We redesigned the current Australian guernsey and all related collateral to project a culturally appropriate Aboriginal and Torres Strait Island artwork design.